According to the data from the enterprise search, the registration volume of tourism enterprises in the first April of 2021 has increased significantly, with a year-on-year increase of 273%. Among them, it increased 220% year-on-year on January this year, and registrations were 9 times that of the same period last year on February, and there is 300% increase year-on-year on March. The number of registrations of tourism companies has grown strongly, and the domestic tourism market is expected to “recover blood”.
At the same time, in 2021, in terms of related investment and financing, a total of 2 million-level tourism projects, 7 tens of millions of tourism projects, and 9 of more than 100 million tourism projects have been financed.This is first reflected in the financing of homestays.
On March 4, the China Tourism and Homestay Development Association released the “2020 Homestay Industry Research Report”. The report shows that the total number of domestic homestays in 2020 will exceed 3 million sets, an increase of 25% over 2019. Affected by many unfavorable market factors, the homestay industry is still booming.
Industry insiders said that with the increasing popularity of rural tourism, the audience of homestays has also changed. The overall quality of consumption and the internal structure of consumption in China are undergoing subtle upgrades, and the proportion of service consumption is gradually increasing.
It’s worth noting that Tongcheng Yilong and Meituan have simultaneously focused their attention on the hotel sector this year. On January 5th, Tongcheng Yilong invested over 100 million yuan in Perlin Hotel, while Meituan invested in Dongcheng.
On February 4th, the Homestay Alliance brand Rucheng recently completed a round of financing. The investors are Huagai Capital, Shengdao Investment, Yunfeng Fund, Tipping Point Capital, and Kunlun Wanwei. On March 15, Chengke received an angel round of financing of millions of RMB.
In addition, Orange Way Homestay completed a multi-million-dollar Pre-A round of financing. Cloud shopkeeper was rumored to have received investment from Dingxing Quantum and Yilong.com. Baijuyi” received 4 million yuan in Pre-A round financing from Gravity Ventures. In addition, there are a steady stream of entrepreneurs in related fields such as Baoyu.
Locals also announced that they will join forces with Guesty. According to the agreement, B&B PMS will become an entry point for cooperation between the two parties. Guesty will help locals fully upgrade their PMS tool B&B treasure.
“Whether it is to increase the scale of listings or improve operational efficiency, it is necessary to rely heavily on PMS. This is an excellent opportunity. Airbnb has grown into a decentralized homestay booking platform valued at US$110 billion since its listing last year. There must be a Chinese company to rival it.”
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Post time: May-17-2021